Eligible customers receive $500 off MSRP for new MY25 MINIs when financed through MINI Financial Services or receive $500 lease credit for the lease of a new MY25 MINI when leased through MINI Financial Services. The finance offer excludes the Countryman SE ALL4 and the lease offer excludes all base Cooper trims and Countryman SE ALL4. When new MY25 MINIs are purchased with cash or financed with financial institutions other than MINI FS, eligible customers receive $500 off MSRP on Cooper Hardtop 2 door, Cooper Hardtop 4 door, and Cooper Convertible, $750 off MSRP on Cooper S Hardtop 2 door, Cooper S Hardtop 4 door, Cooper S Convertible, and Countryman S, $1,000 off MSRP on JCW Hardtop 2 door, JCW Convertible, and JCW Countryman. This offer excludes the Countryman SE ALL4. Eligible customers include Active Duty, Veterans, Retirees, Reservists and their family members. Qualification for the incentive requires the verification of the military member through http://ID.me to generate an offer code. Incentive offer is subject to change without prior notice. One incentive per customer, per offer code, per calendar year for these select new MINI models without a prior retail sale. Eligible military member must be the purchaser. May be combined with other available incentives.

A man in a military uniform standing in front of a 2025 MINI Cooper S 2 Door and MINI Countryman S ALL4 with his arms crossed. 
BEYOND 
STANDARD ISSUE.

We’re offering $500-$1,000 off MSRP toward a new vehicle lease or purchase for Active Duty, Veterans, Retirees, Reservists, and their immediate family members.

Some images may be computer generated. The appearance of U.S. Department of Defense (DoD) visual information does not imply or constitute DoD endorsement

EXCLUSIVE MILITARY OFFERS.

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Take advantage of your special offer by simply confirming your status through ID.me.

FREQUENTLY ASKED QUESTIONS ABOUT THE MINI MILITARY INCENTIVE.

Program Details

WHAT IS THE MINI MILITARY INCENTIVE?

CAN I COMBINE A MILITARY DISCOUNT WITH OTHER OFFERS? 

WHAT VEHICLES ARE ELIGIBLE FOR THE MINI MILITARY INCENTIVE?

ARE THERE INCENTIVES ON CERTIFIED PRE-OWNED VEHICLES?

Authentication and Eligibility Requirements 

DO I QUALIFY FOR THE MINI MILITARY INCENTIVE?

WHAT HAPPENS IF MY STATUS IS STILL WAITING TO BE VERIFIED? 

CAN FAMILY MEMBERS QUALIFY FOR THE MINI MILITARY INCENTIVE?

WHAT IS ID.ME?

HOW DOES ID.ME WORK? 

Side view of the MINI Cooper S 2 Door parallel parked in front of a green building.

MINI MOBILITY PROGRAM.

When purchasing or leasing a new or Certified Pre-Owned (CPO) MINI from an authorized MINI Center, customers who require adaptive equipment for their vehicle can qualify for cost assistance through the MINI Mobility Program.

Angled view of a 2024 MINI Cooper S 2 Door in front of a city skyline at night.

CERTIFIED PRE-OWNED.

Browse through our inventory of thoroughly inspected pre-owned vehicles and proceed with your ID.Me verification to explore available savings and get one step closer to getting behind the wheel of fun.