Those Who Defy Labels,
Define Themselves.

We know a thing or two about defying convention and forging your own path. We’ve been doing it since 1959, and salute the athletes who know that there’s only one label that matters: U.S. Olympian.

See The TV Spot
  • Tennis

    Serena Williams

    “No one can define you. No one can put a label on you. Only you can do that.”

    Play Her Story

    MINI Clubman

    MINI Clubman

    The largest, most refined MINI ever, the Clubman’s handsome design blends timeless British styling with modern features like auto-opening split rear doors, BMW-engineered TwinPower Turbo engines, and available ALL-4 All-Wheel Drive.

    Volleyball

    Jake Gibb

    “Two things were going to happen: I was either going to be banned from competing in the sport I love for two years, or I had testicular cancer.”

    Play His Story
  • Rugby

    Carlin Isles

    “As a kid, I knew I was different. And I was fine with it, 'cause I knew at the end of the day, I was gonna be somebody.”

    Play His Story

    Fencing

    Ibtihaj Muhammad

    “It’s always just been a part of who I am to prove others wrong, and show them this is how strong women can be. These are the things Muslim women can do.”

    Play Her Story

    MINI HARDTOP 2 DOOR

    MINI HARDTOP 2 DOOR

    The iconic MINI that inspired generations to defy convention and embrace the automotive avant-garde, the Hardtop combines the best of BMW performance engineering with a sophisticated, finely-tailored interior and premium technology.

  • Weightlifting

    Morghan King

    “I think it's really, really important to teach women and to teach girls to embrace their bodies. And I think that's pretty powerful for a woman.”

    Play Her Story

    MINI Countryman

    MINI Countryman

    Motoring doesn’t require finely painted lines or perfectly-pressed pavement. The four-door MINI Countryman has a rugged suspension, available ALL4 All-Wheel Drive and enough cargo space to help you get off the beaten path and into the great unknown.

  • Boxing

    Carlos Balderas

    “When people look at 'immigrant' or 'Latino' as negative, I’m sure they think about stuff like gangs. But for me it reminds me of a hardworking, quiet, humble person.”

    Play His Story

    Boxing

    Claressa Shields

    “I want to inspire… and make people who feel broken, feel unbroken...You can’t let people tell you what you can and can’t do, ‘cause I didn’t.”

    Play Her Story

    John Cooper Works

    John Cooper Works

    The history of MINI is the story of a small, innovative upstart with the feistiness and engineering to take the motorsports scene by storm. The high-performance John Cooper Works line carries this torch, and brings upgraded parts, a 228-horsepower turbo engine and signature design elements to the masses.

  • Swimming

    Cullen Jones

    “Don’t let because you look different, or come from a different background stop you from being the best you possibly can be.”

    Play His Story

    Mini Convertible

    Mini Convertible

    MINIs are designed to remove the barriers between you and the unfettered experience of true Motoring. And with a powerful turbocharged engine, high-end interior, and 3-in-1 top, no vehicle better embodies this openness to new roads, new friends and new experiences like the Convertible.

    Mini Hardtop 4 Door

    Mini Hardtop 4 Door

    The Motoring icon stretched and evolved for the modern era and your modern life. The Hardtop 4 Door combines a feisty turbocharged engine, world-famous handling, and premium interior features with an extra set of doors and comfortable seating for five.

Those who defy labels, define themselves.

We know all about bucking convention and forging your own path. We’ve been doing it since 1959, and salute athletes who know that there’s only one label that matters: Olympian.

See The TV Spot U.S. Olympians MINI
  • Tennis

    SERENA WILLIAMS

    “No one can define you. No one can put a label on you. Only you can do that.”

    Play Her Story
  • Boxing

    CLARESSA SHIELDS

    “You can’t let people tell you what you can and can’t do, 'cause I didn't.”

    Play Her Story
  • Boxing

    CARLOS BALDERAS

    “When people look at 'immigrant' or 'Latino' as negative, I’m sure they think about stuff like gangs. But for me it reminds me of a hardworking, quiet, humble person.”

    Play His Story
  • Volleyball

    JAKE GIBB

    “Two things were going to happen: I was either going to be banned from competing in the sport I love for two years, or I had testicular cancer.”

    Play His Story
  • Fencing

    IBTIHAJ MUHAMMAD

    “My religion. My faith. They’re a part of who I am, and I’ve never felt the need to explain it to anyone.”

    Play Her Story
  • Rugby

    CARLIN ISLES

    “As a kid, I knew I was different. And I was fine with it, 'cause I knew at the end of the day, I was gonna be somebody.”

    Play His Story
  • Swimming

    CULLEN JONES

    “I did get teased a little bit, because it was something other people weren’t doing. Especially people who looked like me.”

    Play His Story
  • Weightlifting

    MORGHAN KING

    “Being a strong woman is a label that I've been given, and I love the feeling of being strong.”

    Play Her Story
  • MINI HARDTOP 2 DOOR

    The original Motoring icon that’s captured hearts, minds and defiant spirits with distinct style and world-famous handling.

  • MINI CLUBMAN

    Spacious, refined, and refreshingly different, right down to its auto-opening split rear doors and sophisticated British styling.

  • MINI COUNTRYMAN

    Stray from convention and forge your own path, with a rugged suspension, available ALL4 All-Wheel Drive and ample cargo space.

  • JOHN COOPER WORKS

    Our racing-tuned line built to carry on MINI’s proud tradition of punching way above our weight.

  • MINI HARDTOP
    4 DOOR

    The uncompromising, turbocharged performance and style of the iconic original MINI, with double the doors.

  • MINI CONVERTIBLE

    Turbocharged to exceed your expectations, and a 3-in-1 roof to open you up to the adventures you aren’t expecting.

Get up to $2,000 Cash Off Select MINI Models.

Come take a test drive and your local MINI Dealer will make a donation to Team USA. Plus get up to $2,000 cash off select MINI models.

Important Info LEARN MORE
  • Those Who Defy Labels, Define Themselves.

    We know a thing or two about defying convention and forging your own path. We’ve been doing it since 1959, and salute the athletes who know that there’s only one label that matters: U.S. Olympian.

    SEE THE TV SPOT
    • TENNIS

      SERENA WILLIAMS

      “No one can define you. No one can put a label on you. Only you can do that.'”

      PLAY HER STORY
    • Boxing

      CLARESSA SHIELDS

      “I want to inspire… and make people who feel broken, feel unbroken.”

      PLAY HER STORY
    • Boxing

      CARLOS BALDERAS

      “When people look at ‘immigrant’ or ‘Latino’ as negative, I’m sure they think about stuff like gangs. But for me it reminds me of a hardworking, quiet, humble person.”

      PLAY HIS STORY
    • Volleyball

      JAKE GIBB

      “Two things were going to happen: I was either going to be banned from competing in the sport I love for two years, or I had testicular cancer.”

      PLAY HIS STORY
    • Fencing

      IBTIHAJ MUHAMMAD

      “My religion. My faith. They’re a part of who I am, and I’ve never felt the need to explain it to anyone.”

      PLAY HER STORY
    • Rugby

      CARLIN ISLES

      “As a kid, I knew I was different. And I was fine with it, 'cause I knew at the end of the day, I was gonna be somebody.”

      PLAY HIS STORY
    • Swimming

      CULLEN JONES

      “I did get teased a little bit, because it was something other people weren’t doing. Especially people who looked like me.”

      PLAY HIS STORY
    • Weightlifting

      MORGHAN KING

      “Being a strong woman is a label that I've been given, and I love the feeling of being strong.”

      PLAY HER STORY
    • MINI CLUBMAN

      Spacious, refined, and refreshingly different, right down to its auto-opening split rear doors and sophisticated British styling.

    • MINI HARDTOP 2 DOOR

      The original Motoring icon that’s captured hearts, minds and defiant spirits with distinct style and world-famous handling.

    • MINI COUNTRYMAN

      Stray from convention and forge your own path, with a rugged suspension, available ALL4 All-Wheel Drive and ample cargo space.

    • JOHN COOPER WORKS

      Our racing-tuned line built to carry on MINI’s proud tradition of punching way above our weight. 

    • MINI HARDTOP 4 DOOR

      The uncompromising, turbocharged performance and style of the iconic original MINI, with double the doors.

    • MINI CONVERTIBLE

      Turbocharged to exceed your expectations, and a 3-in-1 roof to open you up to the adventures you aren’t expecting.

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