News & Events

August 18, 2014

THE ADVENTURE OF A LIFETIME.

What do you get when over 2,000 MINI Owners come together on a 5,142-mile journey across the country? You get the adventure of a lifetime, with unforgettable MINI flair: MINI TAKES THE STATES 2014.

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June 12, 2014

MINI + GOPRO®.

Woodcliff Lake, NJ – June 12, 2014…The MINI has never exactly been camera-shy. Now the current models of the British premium can be featured on film in an even more exciting way - thanks to MINI Connected...

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May 23, 2014

MINI SUPERLEGGERA™ VISION WORLD PREMIERE

Munich/Cernobbio. The BMW Group celebrates the meeting of the time-honoured and the contemporary at the Concorso d’Eleganza Villa d’Este 2014 with a very special concept: the MINI Superleggera™ Vision.

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May 19, 2014

MINI USA Partners with Tony Hawk

MINI USA is proud to announce a partnership with action sports star, Tony Hawk. Unable to contain the excitement on both ends of the table – or ramp – Tony and the MINI team...

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November 21, 2013

NEW MINI LAUNCH PARTY IN L.A.

It was a star-studded turnout at the Kim Sing Theatre, as celebs, MINI fans and enthusiasts came out to get a sneak peek of the new MINI Hardtop, the New Original...

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November 20, 2013

UPCOMING MINI EVENTS

You can read about a MINI all you want, but there’s nothing like experiencing one for yourself.

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October 21, 2013

DAVIS CLINCHES THE PIRELLI WORLD CHALLENGE CHAMPIONSHIP.

Robbie Davis won the Touring Car B-Spec Championship in the Pirelli World Challenge Championship in his MINI Cooper...

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August 1, 2013

MUNICH X-GAMES. TWO MEDALS ON THREE WHEELS.

Rallycross driver, Liam Doran, dominated the Munich X-Games, taking home two medals...

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August 1, 2013

THE BIG MINI’S BIG SECRET...

Ever wonder how the Countryman came to be? One urban legend has it, that on a trip back home from garden center, a MINI Hardtop hammered through a corner so hard...

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December 15, 2012

MINI VS. PORSCHE. AND EVERYONE WINS.

Redmond, Washington – Puget Sound MINI Motoring Club is teaming up with the Pacific North West Region of Porsche Club of America for their annual food drive benefiting Northwest Harvest...

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December 1, 2012

SMALL THINGS CAN MAKE A BIG DIFFERENCE.

Toronto, Ontario – If you’re a fan of MINI, you already know how big an impact one little action can have. Multiply those little actions and the results can be downright humongous...

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December 1, 2012

NAILED IT.

Munich, Germany – Munich-based sculptor, Alexander Geissler, constructed an impressive interpretation of a MINI Cooper S using only one medium: nails...

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December 1, 2012

IN SEARCH OF SANTA.

North Pole – To set a Guinness World Record, a convoy of MINIs will be traveling to the Arctic Circle to deliver wishes to Santa...

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October 22, 2012

THIS FLOAT YOUR BOAT?

Cambridge, Massachusetts – The MINI Convertible Boat was the Official Safety Boat at this year’s Head of The Charles Regatta...

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August 27, 2012

THREE MINIS, ONE EPIC BEARD.

Charlotte, North Carolina – With his fun-loving personality and eye-catching style, Luther Shields stands out in a crowd of standouts...

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August 12, 2012

WIN SMALL WON BIG.

London, England – During the London 2012 Olympic Games, we cheered on the unsung heroes...

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July 12, 2012

IN A MINI, THE OPEN ROAD IS NEVER LONELY.

United States – For two weeks, over 6,400 MINI Owners and fans traversed 3,877 miles, 16 states, countless twisties and partied in 13 cities across the nation during MINI TAKES THE STATES 2012...

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May 1, 2012

Q&A WITH SUPER-MOTORER HAROLD STANFIELD.