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MAXIMUM YOU-IFICATIONS

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Ever since the swinging sixties when they first stormed the world stage, MINIs have meant far more to their owners than a simple assemblage of parts that provided economic transportation and thrill-rides galore. That's because almost every MINI that rolls off the line is unique; built specifically for the individual motorer anxiously waiting on the other side. With the new MINI Cooper and Cooper S Roadster, things are no different. You have the ability to choose the performance options, body color, interior trim and upholsteries that fit your personality perfectly. You can even add graphics to spice things up a bit more. In fact, with well over 10 million possible configurations, the chance that your MINI will be exactly like any any other MINI on the road is incredibly slim. And if all those choices feel a bit overwhelming, don’t worry, one of our Motoring Advisors will be happy to help make a few recommendations.