Those Who Defy Labels,
Define Themselves.
We know a thing or two about defying convention and forging your own path. We’ve been doing it since 1959, and salute the athletes who know that there’s only one label that matters: U.S. Olympian.
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Tennis
Serena Williams
“No one can define you. No one can put a label on you. Only you can do that.”
Play Her StoryMINI Clubman
MINI Clubman
The largest, most refined MINI ever, the Clubman’s handsome design blends timeless British styling with modern features like auto-opening split rear doors, BMW-engineered TwinPower Turbo engines, and available ALL-4 All-Wheel Drive.
Volleyball
Jake Gibb
“Two things were going to happen: I was either going to be banned from competing in the sport I love for two years, or I had testicular cancer.”
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Rugby
Carlin Isles
“As a kid, I knew I was different. And I was fine with it, 'cause I knew at the end of the day, I was gonna be somebody.”
Play His StoryFencing
Ibtihaj Muhammad
“It’s always just been a part of who I am to prove others wrong, and show them this is how strong women can be. These are the things Muslim women can do.”
Play Her StoryMINI HARDTOP 2 DOOR
MINI HARDTOP 2 DOOR
The iconic MINI that inspired generations to defy convention and embrace the automotive avant-garde, the Hardtop combines the best of BMW performance engineering with a sophisticated, finely-tailored interior and premium technology.
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Weightlifting
Morghan King
“I think it's really, really important to teach women and to teach girls to embrace their bodies. And I think that's pretty powerful for a woman.”
Play Her StoryMINI Countryman
MINI Countryman
Motoring doesn’t require finely painted lines or perfectly-pressed pavement. The four-door MINI Countryman has a rugged suspension, available ALL4 All-Wheel Drive and enough cargo space to help you get off the beaten path and into the great unknown.
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Boxing
Carlos Balderas
“When people look at 'immigrant' or 'Latino' as negative, I’m sure they think about stuff like gangs. But for me it reminds me of a hardworking, quiet, humble person.”
Play His StoryBoxing
Claressa Shields
“I want to inspire… and make people who feel broken, feel unbroken...You can’t let people tell you what you can and can’t do, ‘cause I didn’t.”
Play Her StoryJohn Cooper Works
John Cooper Works
The history of MINI is the story of a small, innovative upstart with the feistiness and engineering to take the motorsports scene by storm. The high-performance John Cooper Works line carries this torch, and brings upgraded parts, a 228-horsepower turbo engine and signature design elements to the masses.
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Swimming
Cullen Jones
“Don’t let because you look different, or come from a different background stop you from being the best you possibly can be.”
Play His StoryMini Convertible
Mini Convertible
MINIs are designed to remove the barriers between you and the unfettered experience of true Motoring. And with a powerful turbocharged engine, high-end interior, and 3-in-1 top, no vehicle better embodies this openness to new roads, new friends and new experiences like the Convertible.
Mini Hardtop 4 Door
Mini Hardtop 4 Door
The Motoring icon stretched and evolved for the modern era and your modern life. The Hardtop 4 Door combines a feisty turbocharged engine, world-famous handling, and premium interior features with an extra set of doors and comfortable seating for five.