General Privacy Statement

This Privacy Policy outlines the types of information MINI USA, a division of BMW of North America, LLC and its agents (collectively referred to herein as “MINI USA”) may collect through your use of the website, or that you provide to MINI USA through other means, such as the MINI USA apps (the “Sites”); how MINI USA may collect, use, or share information related to your use of the Sites; steps MINI USA takes to protect this information; and choices you are provided with respect to the use of this information.

By visiting the Sites you understand and agree to the terms as outlined in this Privacy Policy. As business conditions change, we will update this policy to reflect changes in our business practices. We reserve the right to change our Privacy Policy at any time. We will post revisions to our policy on our Sites and/or provide other notification as appropriate.


We appreciate the trust you place in MINI USA and would not want to jeopardize your trust in any way. Your privacy on the Internet is as important to us as your safety when driving a MINI which is why we at MINI USA believe in an active approach to safeguarding your privacy online.

You can interact and remain assured that you are protected by confidentiality, security, and your individual right to change your mind.