heritage
THE ORIGIN STORY
We’ve been creating cars with the mission of evoking joy and inspiring Big Love for over 60 years. Decades later, that passion has only grown to new heights.
Through dozens of generations, iterations, and innovations, the defining spirit of MINI has not only persisted, but thrived. Our retro roots and out-of-the-box origin, brought to life by the ingenuity of Issigonis, are forever engrained into the fabric of what drives MINI.
MINI, a British automotive brand, founded in Oxford, has been owned by BMW Group for over 20 years - a powerful partnership, marked by German engineering, that’s brought us to new heights of MINIness. And now, for the first time ever, the all-new 2025 MINI Countryman is set to be made in Germany on BMW production lines.
THE ALL-NEW
ELECTRIC COUNTRYMAN
We’re go-karting towards an electrified future and entering a bold new era of maximum MINIness. The next generation of MINIs are defined by charismatic simplicity that’s built for tomorrow but ready for today.
Shortly after in 1962, one woman shattered the gender roles of her time and chose a life of speed. Her name was Pat Moss, and she wasn’t just ahead of the curve, she set it, leading MINI to their first motorsport victory in the Netherlands Tulip Rally.
Before long, the nimble little MINI was outracing and outlasting the larger, more powerful, but clumsier sedans of the day. Visits to the winner’s circle became a regular event as MINI chalked up numerous international race wins – including 3 at the prestigious Monte Carlo rally from 1964 to 1967.
THE ALL-NEW JCW
COUNTRYMAN ALL4
The all-new MINI JCW Countryman ALL4 was made for every thrill and any adventure. With pack-leading power and intelligent all-wheel drive, this compact SUV is seriously unstoppable.
CULTURE
THE KEYS TO
CULTURE.
When you get a MINI, you get more than the keys to a car. You unlock access to a community of likeminded drivers who live boldly and scream Big Love from the rooftops.
Our history is enriched by a long list of one-off cars. Whether they were created for movies, noble causes, or designed by celebrities to show the world the many faces of MINI’s personality, we love them all equally.
The MINI Paul Smith
One car, lots of stripes. The legendary Paul Smith obliged with a MINI that matched his sense of simplicity, while delivering an exciting and vibrant MINI Cooper design for the 40th anniversary of the creation of the very first MINI in 1999.
A MINI Cooper S Limousine
We’re used to MINIs turning heads, but very few of our special models shot to the front pages like the MINI Cooper S Limousine, also known as the MINI Cooper S XXL did in 2004. The whirlpool in the back was just one of the crazy things about this extravagant 6.3-metre limousine.
The MINI Ice Cream Van
The MINI Ice Cream Van is affectionately called the Batmobile Mini by many, although it delivers icy goodness instead of justice. It was created from the classic Mini Pickup – with just the roof and back removed – and took its design inspiration from the 1960’s Batman television show.
Mr.Bean's MINI
There are few cars that are as perfect for their owners as the classic MINI is for Mr. Bean. On TV and in films, the two have been together through many memorable adventures. But did you know that Mr. Bean has had more than one MINI? Or that his first was orange?
The MINI ACV 30
Also known as the big "what if". In the middle of the 1990s, designers and decision-makers sat down to choose how the MINI for the next century would look. Looking at it today, you probably couldn’t even imagine the ACV 30 as the new MINI. But you’d be surprised just how big of an influence it still has on our brand to this day.
The MINI Wildgoose
There have been many unique MINIs that have altered the base car in some way, but none more so than the cult classic MINI Wildgoose. This small motorhome gave a new meaning to the phrase “creative use of space” and allowed passengers to experience new horizons.
The MINI David Bowie
There isn’t much we could say about David Bowie that hasn’t already been said. He was an artist who continually defined and redefined himself and challenged social and cultural expectations. “Reflect Yourself” - that was the idea David Bowie had when he wrapped a classic Mini Cooper in chrome for our 40th birthday.
The Italian Job
When you need a high-speed chase through a busy city with cars that don’t just turn up the excitement but turn on the style, you go for the MINI. It was like that in the original The Italian Job, as well as its modern remake. Check out how these cars became the real stars of the movie, and all the magic that went into making the action happen.
THE FUTURE OF MINI
THE next
genERAtiON
Happiness comes standard with the all-new MINI family, our largest and most tech-advanced lineup yet, with in-car experiences designed to turn morning commutes into joyrides.
Kick every drive into high gear with a high resolution, circular 9.4” OLED display — a world-first, complete with up to eight unique MINI Experience Modes to match the mood. Let the light in with a Panoramic Moonroof and ambient light projections, enjoy stunning new styles and rooftop colors like Vibrant Silver, and be sure to say hi to Spike — our first fully-fledged voice assistant at the ready for direction tips and tricks.
