• General Privacy Statement

    This Privacy Policy outlines the types of information MINI USA, a division of BMW of North America, LLC and its agents (collectively referred to herein as “MINI USA”) may collect through your use of the MINIUSA.com website, or that you provide to MINI USA through other means, such as the MINI USA apps (the “Sites”); how MINI USA may collect, use, or share information related to your use of the Sites; steps MINI USA takes to protect this information; and choices you are provided with respect to the use of this information.

    By visiting the Sites you understand and agree to the terms as outlined in this Privacy Policy. As business conditions change, we will update this policy to reflect changes in our business practices. We reserve the right to change our Privacy Policy at any time. We will post revisions to our policy on our Sites and/or provide other notification as appropriate.


    We appreciate the trust you place in MINI USA and would not want to jeopardize your trust in any way. Your privacy on the Internet is as important to us as your safety when driving a MINI which is why we at MINI USA believe in an active approach to safeguarding your privacy online.

    You can interact and remain assured that you are protected by confidentiality, security, and your individual right to change your mind.


    In certain areas of the Sites you may choose to share personal information with us, such as your name, address, or even your driving interests. We may use this information for marketing research and other marketing and service related purposes like sending brochures you request and keeping in touch by email. We may share generic aggregated demographic information not linked to any personal information regarding visitors and users with our business partners, service providers, trusted affiliates and advertisers. With the limited exceptions below, we will not disclose any personal information you choose to share with us with anyone outside MINI USA or outside our related companies or business partners all of whom are contractually obligated to keep personal information confidential:

    • We may share your personal information with a third party in the event that a division or product line of MINI USA is bought, sold or otherwise transferred, or is in the process of a potential transaction as among the transferred business assets, and so that the buyer of that product line or division can continue to provide you with information and services.

    • We reserve the right to disclose your personal information to respond to authorized information requests from government authorities, subpoenas or other litigation process or to protect the interests or safety of the Sites’ visitors, customers, employees, or others, to address national security situations, or when otherwise required by law. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

    Without your specific permission, we will never transfer your personal information to any third party for that third party's marketing purposes.


    As part of providing you with our products and services, we obtain 'personal information' about you, such as your name, address, email and phone number, when you submit such information to us. We also may obtain such information from third parties. 'Personal information' means information that identifies you or could reasonably be used to identify you.

    We also may collect other information about your visits to our Sites and other car buying activities you undertake during or after your visit to the Sites without you actively submitting such information. This information may include, for example: your browser type and language, your operating system, your Internet Protocol (IP) address, the URLs of websites you visited before and after visiting our Sites, the web search that landed you on our Sites, the web pages and advertisements you view, and the links you click on within our Sites.

    For more information, see the Cookies and Other Tracking Technologies section.


    Our primary goal in collecting personal information from you is to facilitate efficient transactions and provide you with information regarding relevant products and services.

    We may also use your personal information to improve the Sites, notify you about updates to the Sites, and for internal business analysis or other business purposes consistent with our mission and to carry out other purposes that are disclosed to you and to which you consent.

    MINI USA will not do anything to jeopardize your trust, including renting or selling your personal information.

    What information does MINI USA share?

    We share personal information with MINI USA affiliated companies as well as non-affiliated companies that provide services on our behalf.

    All of these companies are contractually obligated to keep the personal information that we provide to them confidential and to use such information only to provide the services we ask them to perform.

    We also share personal information with non-affiliated companies that market our products and services such as our authorized MINI USA dealers who are distinct entities and have their own privacy policies.


    We maintain physical, electronic and procedural safeguards designed to protect personal information. We also employ encryption technologies and user authentication procedures that are designed to keep your data secure.

    We limit access to personal information to authorized personnel, contractors and business partners who need access to perform their job and are contractually required to keep your information secure.


    When a user's personal information changes (such as ZIP code) or if a user no longer is interested in our service and we are notified of such changes, we will endeavor to correct or update that user's personal information.

    In addition, the personal information in your online profile can be updated by you at any time in the "Update Profile” section of the MINI Owner’s Lounge. All personal information stored in your online MINI Owner’s Lounge profile requires a unique password and Login ID to access it (your MINI Owner’s Lounge Login). With this password you can edit, delete or add to information you have shared while visiting our Sites.

    Additionally, the information you include in a credit application is secure while in transit to us.


    We do not knowingly collect or use any personal information from children (we define 'children' as minors younger than 13) on our Sites without prior, verifiable parental consent. We do not knowingly allow children to order our products, communicate with us, or use any of our online services.

    If you become aware that a child has provided us with personal information, please contact us at privacy@askminiusa.com or write: MINI USA, a division of BMW of North America, Customer Relations and Services, PO Box 1227, Westwood NJ 07675-1227. We will take all reasonable measures to delete the information as soon as possible and to not use such information for any purpose, except where necessary to protect the safety of the child or others as required by law.


    Though our Sites contains links to other sites, we are not responsible for the content, links or privacy on any of those sites. We recommend that you review the Privacy Policy applicable to those sites before accessing them.


    We use email links throughout the Sites to allow you to contact us directly with any questions or comments you may have. We read and try to reply promptly to every one. Information in the message is used to respond directly to your comments or questions.

    We may also file your comments to improve the Sites and programs, or review and discard the information. Your personal information is not shared with third parties except as noted in Section 3 of this policy without your express permission.

    Communication Preferences

    You will only receive emails, mailings or app notifications from MINI USA if you have requested or agreed to be on our correspondence list. If you are currently on our email list and do not wish to receive further emails from us, simply click the “unsubscribe” link in any MINI USA email. If you do not wish to receive further mailings from MINI USA, you can also call MINI USA Customer Relations at 866-275-6464.

    To prevent notification in MINI USA apps, you can do so by updating your settings on your mobile device. If you are receiving emails or mailings from any authorize MINI USA dealer, you must remove yourself from their list by calling them directly.

    MINI USA is not responsible for and cannot remove your information from a BMW dealer’s communication list.


    There is a type of e-mail solicitation commonly known as a "phishing" scam, with the primary objective being to obtain one's personal information. This information can then be used to steal a person's identity.

    Examples of these types of scams are: requests for you to send passwords, login names, Social Security numbers, or other personal information through email, U.S. mail, fax or text message. MINI USA does not participate in this type of solicitation. Recipients of suspicious email like this should delete the message from their inbox and, if possible, update their e-mail filter settings to block emails from the e-mail address being used.

    The Federal Trade Commission and the Antiphishing Workgroup are also good sources of information about these types of security threats and how they may be reported to the authorities.


    Get more details about recent fraudulent emails that you may have received. Learn more


    We collect information about visits to our Sites by tracking Internet Protocol (IP) addresses or other identifiers. We use this information to determine how to make future visits more convenient and productive for all MINI USA enthusiasts. We may also collect device type, browser type, access time, and the URL where a user is entering or exiting the Sites.

    What should I do when I have finished accessing confidential data?

    When you have finished using a secure area of the MINI USA Sites, make sure you always click on the “Log Out'' link in the upper right corner of the web page. When you click on it, you will be given the option to end your secure session. No further secure transactions can be conducted without re-entering your MINI USA Login.

    Why can I still see some of my account information even after I have left a secure area?

    Browser software often ''caches'' pages as you look at them, meaning that some pages are saved in your computer's temporary memory. Therefore, you may find that clicking on your back button shows you a saved version of a previously viewed page. Please keep in mind that caching in no way affects the security of your confidential MINI USA Login. If you use your computer in a public place, please read below.

    What should I do if I am using a public computer?

    If you use a computer that others also work on and you are uncomfortable that they may view “cached” pages after you have left the station, quit/exit your browser software before leaving. This will decrease the possibility of anyone viewing confidential information. No other users will be able to access your account information online without your MINI USA Login.


    Cookies and similar technologies save you the trouble of reentering certain information in some areas, help to deliver content-specific information to you, and track which sections of the Sites are most popular. A “cookie” is actually a file that our webserver or the webserver of one of our third-party partners may send to your computer when you access one of our Sites. This file is then stored on your computer.


    We use cookies and related technologies for the following purposes:

    - After you have entered personal information into a form or data field on our Sites, cookies enable the Sites to “remember” that information, should you so choose. For example, in the registration area, cookies allow us to fill in your Login ID (email address) for you.

    - Cookies and other passive information collection technologies enable us to deliver content that is tailored to your interests and preferences based on your past activity on the Sites.

    - Cookies and other passive information collection technologies enable us to compile aggregate statistics concerning use of the Sites, analyze trends, and otherwise administer and improve the Sites.


    Our Sites may use the following types of cookies and tracking technologies, among others:

    - "Session” cookies: Session cookies are temporary bits of information that are erased once you exit your web browser window or otherwise turn your computer off. Session cookies are used, for example, to improve navigation on our web sites, block visitors from providing information where inappropriate (e.g., the site may remember previous entries of age that are outside the permitted parameters and block subsequent changes) and to collect aggregated statistical information.

    - "Persistent” cookies: Persistent cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of purposes, such as retrieving certain information you have previously provided (e.g., Login ID), helping to determine what areas of the web site visitors find most valuable, and customizing the web site based on your preferences on an ongoing basis.

    - "Web beacons” (also known as internet tags, single-pixel GIFs, clear GIFs, and invisible GIFs): A web beacon is a tiny graphic on a web page or in an e-mail message that is used to track pages viewed or messages opened. Web beacons tell the web site server information such as the IP address and browser type related to the visitor's computer. Web beacons may be placed on online advertisements that bring people to our site and on different pages of our site. Web beacons provide us with information on how many times a page is opened and which information is consulted.


    Like most advertisers, we place advertisements where we think they will be most relevant to customers. One way we do so is by allowing network advertising companies with whom we work to place their own cookies when an individual visits our site. This enables the network advertising company to recognize individuals who have previously visited our site. When the individual visits a third-party web site on which that network advertising company has purchased ad space, the advertising company can then recognize the individual’s interest in MINI products and services and deliver one of our advertisements.


    MINI USA, a division of BMW of North America adheres to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising (www.AboutAds.info). The Digital Advertising Alliance maintains a website where consumers can opt out from receiving interest-based advertising from some or all of the network advertising companies participating in the program (www.AboutAds.info/choices).

    In addition, most internet browsers allow you to change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it, or to automatically refuse all cookies. Please be aware that some functionality of our Sites that relies on the use of cookies may not be available should you choose to refuse all cookies. In addition, because MINI USA does not control these management tools, we cannot guarantee their effectiveness.

    Do Not Track

    Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, MINI USA and the Sites do not recognize DNT.


    Please see the BMW Financial Services Privacy Notice for our policies on the handling of non-public personal information about you: https://www.fsgroupprivacy.com/home/privacypolicy


    Please feel free to send your privacy-related comments or questions to privacy@askminiusa.com or write:

    MINI USA, a Division of BMW of North America, LLC
    Customer Relations and Services
    PO Box 1227
    Westwood NJ 07675-1227

    You may also call MINI USA Customer Relations at 866-275-6464. Prompt 'Customer Relations.' Customer telephone calls may be recorded to protect you and our staff.

    In all written communications, please indicate that you are writing concerning miniusa.com.

    We will do our best to respond to all reasonable inquiries in a timely manner.

  • † All model year 2016 and 2017 MINI Passenger Cars come with limited maintenance standard for up to 3 years or 36,000 miles, whichever comes first, MINI Limited Warranty program for 4 years or 50,000 miles, whichever comes first, and a MINI Protection program against rust and corrosion perforation standard for 12 years with unlimited mileage. 24-hour roadside assistance comes standard for 4 years/unlimited miles. For maintenance details and limitations on transferability, visit MINIUSA.com/info or your local MINI dealer.


    All new MINI Passenger Cars come with a 4-year/50,000 mile Passenger Car Limited Warranty and a 12-year/unlimited-mileage warranty against rust perforation. The 12-year/unlimited-mileage warranty against rust applies to 2004 models and newer. Earlier models have a 6-year/unlimited-mileage warranty against rust perforation. Refer to the Service and Warranty Information booklet or visit an authorized MINI Dealer for terms, conditions and limitations.


    3-year/36,000-mile MINI Complimentary Scheduled Maintenance.

    All new MINI Passenger Cars come with MINI No Cost Maintenance standard for the first 3 years or 36,000 miles, whichever comes first, starting from the original in-service date (as of May 22, 2014, that's a savings of up to $1,428 as compared to competitive vehicles according to Edmunds.com). See the MINI Service and Warranty booklet for terms, conditions and limitations.


    1. Standard Maintenance, as described below, is available on new MINI vehicles for the first 3 years or 36,000 miles from the original in-service date, whichever comes first. The Upgraded Maintenance option extends the Standard Maintenance period, when purchased, by an additional 3 years/64,000 miles to 6 years/100,000 miles from the original in-service date, whichever comes first.

    The factory-recommended maintenance service items listed below are covered when required at specified service intervals, on eligible MINI vehicles during the applicable MINI Maintenance Program period (*):

    2. Engine oil change and filter replacements

    Vehicle inspections or check (per the applicable service maintenance checklist)

    Cabin Air microfilter
    Air filter replacement
    Brake pads (front/rear)
    Brake discs (front/rear – only in conjunction with a covered brake pad replacement)
    Brake fluid replacement
    Engine Coolant Replacement (R50, R52, R53 models only)
    Engine drive belt
    Windshield wiper inserts (front and rear (**))
    Manual transmission clutch disc (**) (****)
    Automatic Transmission Fluid (**) (***)
    Spark plugs (***)
    Oxygen sensors (***)
    Reset the maintenance system

    A factory-recommended maintenance service item interval is determined either by the model-specific MINI Maintenance System (Service Interval Display or Condition Based Service), and/or upon examination and assessment of covered components for wear and tear (****) during a vehicle inspection.

    The MINI Maintenance Program is a U.S. specific program. It applies to eligible U.S. specification MINI vehicles purchased in the U.S. or through the MINI Military Sales Program, and is valid only when repairs are performed at an authorized U.S. MINI dealer (including Puerto Rico), subject to all applicable exclusions or limitations.

    Repairs covered by the MINI New Passenger Car Limited Warranty or the MINI Certified Pre-owned program.

    Damage due to poor fuel quality, abuse, misuse, neglect, alteration, fire, accident, and flood/water damage

    Damage due to improper or lack of maintenance/repairs or negligence

    The vehicle is deemed a total loss or used in competitive events

    Maintenance performed outside or beyond the scope of the recommended maintenance interval

    Covered maintenance services performed by other than an authorized MINI dealer in the United States and Puerto Rico

    Covered maintenance services performed outside the United States and Puerto Rico

    Fuel and fuel additive

    (*) Vehicles within the active Standard or Upgraded Maintenance Program period only

    (**) Applicable models only

    (***) Varies by model and model year; review your service and warranty booklet for model specific requirements

    (****) As outlined in the applicable MINI Technical Data Information


    As a MINI owner, you may have the option to upgrade your No Cost MINI Maintenance Program. If purchased, MINI offers the option to increase the maintenance coverage by an additional 3 years/64,000 miles for a total of 6 years/100,000 miles -offering the same benefits and ownership value as the standard program. (The standard No Cost Maintenance Program covers all factory-recommended maintenance for the first 3 years or 36,000 miles, whichever occurs first. For more details about the standard No Cost MINI Maintenance Program, refer to the previous section, the MINI Service and Warranty Information booklet or visit your authorized MINI Dealer.) The standard and upgraded Maintenance Program periods both begin on the original in-service date. Certain limitations and exclusions apply to this program. Price excludes tax.

    1-866-646-4772 (MINI RSA)

    Our Roadside Assistance comes standard with every MINI for the first 4 years/unlimited miles, and is available 24 hours a day, anywhere in the U.S., Canada, and Puerto Rico. The program offers towing, locked-out service, on-site assistance and even custom computerized trip routing services. And, for a nominal fee, the MINI's Service Card extends this service after the New Passenger Car Limited Warranty for as long as you wish. Refer to the MINI Service and Warranty Information Booklet for terms, conditions and limitations.

    For information on how to extend the Roadside Assistance Program for your MINI call 800-660-9568. Visit an authorized MINI Dealer for full details.


    Every MINI Certified pre-Owned vehicle is covered for up to 6 years or 100,000 miles (whichever comes first). (MINI CPO Warranty Program provides coverage for 2 years or 50,000 miles (whichever comes first) from the date of the expiration of the 4-year/50,000-mile MINI New Passenger Car Limited Warranty.) MINI CPO cars are available only at authorized MINI Dealers. Please check with your MINI Dealer for complete details.


    Model year 2017 MSRP does not include destination and handling charge of $850 and excludes license, registration, taxes and options and labor to install. Certain features may be optional. Actual price determined by your authorized MINI dealer.


    All-wheel drive available on MINI Cooper S Countryman ALL4 and MINI Cooper S Paceman ALL4, John Cooper Works Countryman ALL4 and John Cooper Works Paceman ALL4.

    Acceleration data is based on BMW AG test results. Actual acceleration results may vary depending on specification of vehicle, road and environmental conditions, testing procedures and driving style.

    ACCELERATION RATE 0-60 mph (in seconds):

    MINI Cooper Hardtop: Manual: 7.4 Automatic 7.3
    MINI Cooper S Hardtop: Manual: 6.5 Automatic: 6.4
    MINI Cooper Coupe: Manual: 8.3 Automatic 9.6
    MINI Cooper S Coupe: Manual: 6.5 Automatic: 6.8
    MINI Cooper Convertible: Manual: 8.9 Automatic 10.2
    MINI Cooper S Convertible: Manual: 6.8 Automatic: 7.0
    MINI Cooper Roadster: Manual: 8.7 Automatic 10
    MINI Cooper S Roadster: Manual: 6.7 Automatic: 6.9
    MINI Cooper Clubman: Manual: 8.9 Automatic 10.2
    MINI Cooper S Clubman: Manual 6.8 Automatic: 7.1
    MINI Cooper Paceman: Manual: 9.7 Automatic 10.9
    MINI Cooper S Paceman: Manual: 6.9 Automatic: 7.4
    MINI Cooper S Paceman ALL4: Manual: 7.2 Automatic: 7.7
    MINI Cooper Countryman: Manual: 9.8 Automatic 10.9
    MINI Cooper S Countryman: Manual: 7.0 Automatic: 7.4
    MINI Cooper S Countryman ALL4: Manual: 7.3 Automatic: 7.7
    MINI John Cooper Works Coupe: Manual: 6.1
    MINI John Cooper Works Convertible: Manual: 6.6
    MINI John Cooper Works Roadster: Manual: 6.3
    MINI John Cooper Works Clubman: Manual: 6.5
    MINI John Cooper Works Paceman ALL4: N/A
    MINI John Cooper Works Countryman ALL4: N/A

    Every MINI Certified pre-Owned vehicle is covered for up to 6 years or 100,000 miles (whichever comes first). (MINI Certified Pre-Owned Warrenty Program provides coverage for 2 years or 50,000 miles (whichever comes first) from the expiration date of the 4-year/50,000-mile MINI New Passenger Car Limited Warranty.) MINI Certified Pre-Owned cars are available only at authorized MINI Dealers. Please check with your MINI Dealer for complete details.

    2012 Best Resale Value: Compact Car by Kelley Blue Book's kbb.com. Received Kelley Blue Book Best Resale Value Award 10 years in a row. Vehicle’s projected resale value is specific to the 2012 model year. For more information, visit kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book co., Inc.

    (c) 2017 MINI USA, a division of BMW North America, LLC. The MINI name, model names and logo are registered trademarks.