WHY MINI
BIG LOVE
Product
Challenge
what’s
expected.
All MINI owners share one key characteristic: an unwillingness to shrink themselves to fit the norm. We're nonconformists who challenge the status quo, paving the way towards a bigger, braver, bolder future. The Next Generation lineup is a labor of love and a catalyst for it. We reinvented everything this time, including the wheel.

Safety
SUPERSIZED
SAFETY
Put simply, we take safety seriously. That’s why MINIs come with a suite of standard safety features and available add-ons. We put peace of mind first, so you can focus on the fun.
Safety comes standard
Lane Departure Warning, Blind Spot Detection, and Frontal Collision Warning with City Collision Mitigation are just a few of the standard safety features keeping you protected on every drive.
Driving Assistant Pro
Available only on the MINI Countryman, innovative camera and radar-based driver assistance systems provide partly-automated support to deliver peace of mind.
Always looking out
Stay connected and protected everywhere you go with features like MINI Assist eCall and Remote Services via MINI Connected and Check Vehicle Status on the MINI App.

Culture
Conveyers
The people make the place, and they also make the car. At MINI, every day is a celebration of Big Love, life, and culture. One way we honor that is by empowering artists to bring their personal touch straight to our rooftops.
