MINI
TALES

Every MINI has a story—often an entire handbook full. They’re predestined for open roads and winding ones. For the path that leads to lore. Here’s just a bit of it.

Repeating pattern of orange-red MINI Series branded tape strips with white circular MINI logos featuring wings and 'SERIES' text, overlapping diagonally across a white background in a flowing, dynamic composition.
Heritage
People
Drives
Inside MINI
Vali Höll biking through a lush green forest. Vali Höll biking through a lush green forest. Vali Höll biking through a lush green forest.
People

Valentina (Vali) Höll x JCW MINI Countryman

Immerse yourself in the adrenaline-fueled world of professional downhill biker Vali Höll.

7 min read
Content creator Lauren Bush and company posing in front of a MINI.
Mini Drives

Exploring LA In One Charge with the All-Electric MINI Countryman SE ALL4

Join LA local @ReLauren from surf to sunset as she uncovers California in one charge in the all-electric MINI Countryman SE ALL4.

7 min read

A vintage MINI participating in a rally.
heritage

The John Cooper Works Story: Origins, Racing Heritage and Winning DNA

Celebrate decades of motorsport heritage and learn about a legacy so legendary, it could only belong to the Coopers.

7 min read

A team member of the Oxford Factory smiling into the distance. A team member of the Oxford Factory smiling into the distance. A team member of the Oxford Factory smiling into the distance.
Inside Mini

Inside MINI’s Plant Oxford: The Team Driving MINI’s Next Chapter

Travel into the heart of Plant Oxford and meet the team behind the iconic evolution of the beloved MINI Cooper.

7 min read
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