STORIES.
DRIVERS WANTED: SHARE YOUR STORY.
Every MINI leaves its mark differently—through unforgettable detours, personal traditions, and the moments that stay with us long after the ride ends. We want to hear the memory that made MINI personal to you.
The one that made MINI part of your story—and your story part of ours.
Share it, along with the photos that capture it, for a chance to be featured and inspire generations of drivers to come. #myMINIstory
The Starter Spark
Through the lens of Brig Currie, who sold the first MINI in the US, MINI celebrates 25 years of the modern brand and over 1 million U.S. sales since its 2002 relaunch, highlighting key milestones, community events, and model evolutions.
MINI X KULANI KINIS.
Learn about the different sparks of inspiration Dani Atkins discovered in MINI’s history on her path to founding Kulani Kinis: a vibrant swimwear brand.
The Definitive List of MINI Special Editions.
Take a drive down memory lane as we rewind the clock and revisit every special edition MINI we've released—from 1976 to today.
A REBEL’S RACE THROUGH TIME: THE JCW STORY
Celebrate decades of motorsport heritage and learn about a legacy so legendary, it could only belong to the Coopers.