MINI
TALES

Every MINI has a story—often an entire handbook full. They’re predestined for open roads and winding ones. For the path that leads to lore. Here’s just a bit of it.

Repeating pattern of orange-red MINI Series branded tape strips with white circular MINI logos featuring wings and 'SERIES' text, overlapping diagonally across a white background in a flowing, dynamic composition.
Heritage
People
Drives
Inside MINI
Vali Höll biking through a lush green forest. Vali Höll biking through a lush green forest. Vali Höll biking through a lush green forest.
People

GRABBING THE CORNERS WITH VALI HÖLL.

Immerse yourself in the adrenaline-fueled world of professional downhill biker Vali Höll.

7 min read
Content creator Lauren Bush and company posing in front of a MINI.
Mini Drives

Los Angeles in one charge.

Join LA local @ReLauren from surf to sunset as she uncovers California in one charge in the all-electric MINI Countryman SE ALL4.

7 min read

A vintage MINI participating in a rally.
heritage

The John Cooper Works Story: Origins, Racing Heritage and Winning DNA

Celebrate decades of motorsport heritage and learn about a legacy so legendary, it could only belong to the Coopers.

7 min read

A team member of the Oxford Factory smiling into the distance. A team member of the Oxford Factory smiling into the distance. A team member of the Oxford Factory smiling into the distance.
Inside Mini

Made With Love At Plant Oxford.

Travel into the heart of Plant Oxford and meet the team behind the iconic evolution of the beloved MINI Cooper.

7 min read
Stay
UPDATED

Join our mailing list for all the latest MINI news, offers, and buzz. 
And don’t worry—we won’t share your information with anyone else.

MODELS
Community
Shopping Tools
LEGAL
CAREERS