FOR THE DRIVE

ICONIC MINI DRIVE,
ELECTRIFIED

We’ve combined our iconic design and legendary MINI handling with electric power for a drive you’ll have to feel to believe. Explore how an electric MINI can fit into your lifestyle.

Explore the Lineup
Meet your MINI.

MINI HIGHLIGHTS

So MINI reasons to get one.

Hand holding a smartphone with MINI App on the screen and front of a white MINI vehicle in the background.

THE MINI APP

DOWNLOADS OF FUN

Front views of three MINI Special Edition vehicles— Untamed, Untold, and Resolute—separated into three different sections on the image

UNTAMED, UNTOLD, RESOLUTE

SPECIAL EDITIONS

Grinning person wearing a yellow sweatshirt and black jacket, standing in front of a white MINI vehicle with black bonnet stripes and a brick building in the background.

FINANCIAL SERVICES

LEASE & FINANCE PLANS

Closeup view of a white roof on a red MINI vehicle with a metal cargo rack on top of it, including a black snowboard with foot bindings and set of purple skis both fastened to the rack, in front of a blank white background.

ACCESSORIES

ROOF RACK SYSTEMS

RULES OF THE WORLD

Be a follower

(just this once).

Side view of the front of a blue MINI parked behind the back of a green MINI with shadows underneath each vehicle and nothing in the background.

From secret hand signals to epic road rallies, MINI truly is the only car that comes standard with friends.

Rule 1

Always park next to another MINI.

Overhead view of two MINIs, one in white and one in blue, parked side-by-side in separate parking spaces on the side of a road.

Rule 2

Wave hello to fellow MINI drivers.

Two MINIs driving on an open road, one facing forward in black and one facing backwards in red, with mountains and clear skies in the background.

Rule 3

Give your MINI a name.

Close-up view of a taillight on the rear of a blue MINI, with a duck decal above “Cooper S” lettering.

Rule 4

No two MINIs should be alike.

Overhead view of several MINIs parked in a grid style near a dirt path, with a faded background.

Rule 5

Treat SUV drivers with compassion.

Fisheye view of a vehicle behind another vehicle driving on an open road with evergreen trees and clear skies in the background.

Rule 6

Put away the middle finger.

Overhead view of two people in blue shirts smiling and waving, with several MINI vehicles in different colors parked in a grid style in the background.

Rule 7

Embrace the MINI Community.

People standing around a MINI with its doors open with a body of water and mountain range in the background.

Rule 8

Find a co-pilot that's ready for adventure.

White bulldog holding on to the outside of a front passenger’s door on an orange MINI vehicle.

Rule 9

Admire your MINI.

Orange MINI with black bonnet stripes and colored tile decals on the side, parked on a dirt surface with evergreen trees and mountains in the background.

Rule 37

Always be ready to rally.

Several MINI vehicles in different colors driving on a dirt path with plants and trees surrounding them along with mountains and cloudy skies in the background.

THE MINI COMMUNITY

Welcome to
the MINI-verse.

Woman in black dress and straw hat carrying a straw basket with a three-quarters front view of a red MINI with black bonnet stripes in the background parked on a street.

@MORGANMARIEJONES

MINI mojo from head to toe.
Green MINI with black bonnet stripes parked near a hot spring with a shirtless man in the air along with a mountain range and clear skies in the background.

@TUCKERDOSS

Living life on the edge.
Two women sitting and laughing on the hood of a red MINI vehicle with evergreen trees and mountains in the background.

@CHLOE.E.LEE

Lost in the moment.
Man in a black coat, white shirt, and sunglasses standing in front of a black MINI with white bonnet stripes parked on a gravel surface, along with a wall containing graffiti in the background.

@OMGREGORY

Lights. Camera. MINI.
Front view of a blue MINI with black bonnet stripes parked on a gravel surface off to the side of an open road, with a woman wearing jeans and a knit beanie standing next to it.

@ALLONSRIDER

Slow ride. Take it easy.

DESIGN YOUR MINI

See why no two are
alike.

Front view of a red MINI with white bonnet stripes and nothing in the background.
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