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After debuting at Cannes, the #MINIverse is finally here!
Jump in, buckle up, and get to racing with your fellow MINIacs while we pave the way as the first car brand in the metaverse. Throw on a race suit, customize your car, and take on three other drivers around a mind-bending course. Who knows, you may also run into MINI John Cooper Works Racing Team driver Cristian Perocarpi. Have what it takes to top the leaderboard?
Join the MINIverse and race other members of the MINI community in the metaverse with your own customized MINI. Only in Meta Horizon Worlds on the Meta Quest 2.
The MINIverse is a virtual MINI experience and metaverse racing game that gives our community the thrill of customizing and racing a MINI with others in a whole new way. Upon entering the MINIverse, players can engage with friends and select their own unique MINI car for competitive head-to-head VR racing. The MINIverse experience debuted at the 2022 Cannes Lions: International Festival of Creativity and is available to all Meta Quest 2 headset users in the United States, Canada and the United Kingdom.
Yes. MINI USA has teamed up with Meta Horizon Worlds creators to launch the MINIverse, an immersive 3D racing game in the metaverse. Players can customize their own unique MINI for the track and challenge up to 4 drivers at a time in the quest to top the leaderboard. The MINIverse also lets players try on different racing suits similar to those worn by the MINI John Cooper Works Race Team.
The MINIverse racing game in the metaverse was developed with Meta’s Creative Shop, with MINI being the first automotive brand to create a presence in Meta Horizon Worlds. More virtual experiences are currently in development and will be released later in 2022.
To visit the MINIverse VR racing game in Meta Horizon Worlds, start with a Meta Quest 2 headset—Meta’s newest, most advanced all-in-one VR system. The Meta Quest 2 headset will unlock access to Meta Horizon Worlds, a free social experience launched in 2021 that allows people to explore, play, and connect with immersive virtual reality.
The Meta Quest 2 headset is the proper equipment for players to be able to visit the MINIverse in Meta Horizon Worlds. Players can also visit the MINIverse on a mobile device through a new Facebook and Instagram AR effect.
Yes. Other than the Meta Quest 2 headset, players can also experience the MINIverse on a mobile device through a new Facebook and Instagram AR effect that brings the racing experience to life.