NOW PRESENTING

Mini Icon Drops Logo on white and black.

Every MINI catches the eye. An Icon Drop keeps them looking. Crafted to be coveted and driven by distinction, these eight reimagined icons are moving canvases for self-expression.

LEARN MORE

NOW PRESENTING

Mini Icon Drops Logo on white and black.

Every MINI catches the eye. An Icon Drop keeps them looking. Crafted to be coveted and driven by distinction, these eight reimagined icons are moving canvases for self-expression.

LEARN MORE

THE LATEST AND GREATEST

JOIN THE FUN.
STAY UPDATED
Front-view of the Red Line Edition rounding a bend with a blurred effect.
REDLINE IT ALL IN
DROP TWO OF EIGHT.
LEARN MORE
Front-view of a MINI Cooper S 2 Door and MINI Countryman S ALL4 parked side by side in front of pink-orange concrete wall.
#1 FOR DRIVER
SATISFACTION AMONG
MAINSTREAM BRANDS
LEARN MORE
Bird's-eye view of multiple MINIs rounding a bend in a forested region during MTTS
MTTS 2026 IS JUST
AROUND THE BEND! 
LEARN MORE
A silver MINI Hardtop with a black roof and red mirror caps is parked on a city street in front of grey building with a metal garage door to the right of the MINI.
ACCESSORIZE FROM BOOT
TO BONNET.
SHOP NOW
Two passengers driving in a MINI from the view of the backseat.
MAKING IT YOURS,
MADE EASY.
LEARN MORE
FILL UP ON POINTS,
PERKS, AND MORE.
THE MINI CARD

JOHN COOPER WORKS

RACING IN OUR VEINS.
Explore JCW
A group of people walk alongside a MINI Countryman SE ALL4.

MINI ELECTRIC

LEAN, MEAN,
EVERGREEN.
LEARN MORE
Vali Höll biking through a lush green forest. Vali Höll biking through a lush green forest. Vali Höll biking through a lush green forest.
People

GRABBING THE CORNERS WITH VALI HÖLL.

Immerse yourself in the adrenaline-fueled world of professional downhill biker Vali Höll.

7 min read
Repeating pattern of orange-red MINI Series branded tape strips with white circular MINI logos featuring wings and 'SERIES' text, overlapping diagonally across a white background in a flowing, dynamic composition.
MINI SERIES

ARTICLES.

Lauren and her partner smile in front of a MINI Countryman SE ALL4.
Mini Drives

Los Angeles in one charge.

7 min read
Front-view of a MINI participating in the Monte Carlo Rally.
heritage

The John Cooper Works Story: Origins, Racing Heritage and Winning DNA

7 min read
Vali Höll in a bike helmet looking out into the distance.
People

GRABBING THE CORNERS WITH VALI HÖLL.

7 min read
Alastair Philip Wiper takes a photo in Plant Leipzig.
Inside Mini

Behind The Drive With Alastair Philip Wiper.

7 min read
A team member of Plant Leipzig looks up at a large container of car parts.
Inside Mini

The future in motion.

7 min read
View all stories

The MINI Community

FUELING FRIENDSHIP.

The shared joy of driving an oversized go-kart has a proven track record of turning strangers into friends.

Explore Why MINI
A girl smiles out the window of a parked MINI with trees in the background.

@morganmariejones
Class is in session.

A girl smiles out the window of a MINI at sunset.

@christineleeee
Golden hour just glowed up.

A guy smiles while perched on the front hood of his MINI.

@johnphilp3
Smiles comes standard.

A girl exits her MINI while smiling with a city skyline in the background.

@jrs.cars 
Arriving in style.

Two people sitting by a river through the passenger side window of a MINI.

@hiishiiphoto 
Quick pit stop.

DESIGN YOUR DREAM MINI

CUSTOMIZE IT. 
OWN IT. LOVE IT.
Build Your own

Manufacturer's Suggested Retail Price (MSRP) for vehicle as shown does not necessarily represent the dealer's actual sale price and does not include destination & handling fee of $1,175 (or $1,350 for all 2027 Countryman models), tax, title, license, registration and adjusted market value. Dealer sets actual price.

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